1. Type of landing page design:
   1. New design based on mockups/wireframes -  you already have the desired structure
   2. New designs from scratch - you don't have any mockups or wireframes and you wish to create a landing page design from scratch
   3. Landing page redesign/refresh - you already have an older version of the landing page, you just wish to improve the concept
2. Tools:
   1. Figma
   2. Sketch
   3. Let my designer choose
3. Define the purpose of the landing page:
   1. What is it that you want to obtain? Sales, raise awareness, promote a product or service
   2. What feelings & associations do you want to evoke?
   3. Functional and emotional benefits? What problems do you solve?
4. Define the content:
   1. Heading
   2. Body text
   3. Call to action
   4. Benefits
5. What form of questions do you want?
   (Pro Tip: Keep the form short, email address and first names are often enough)
6. Design Inspiration:
   1. Similar concepts you like
   2. Upload files as attachments