Here's a good place to start for a creative animation project brief from you:

  1. What are the goals of this animation project?
  2. Where will you be using the animation?
  3. Specific colour scheme or brand colours we should use?
  4. Tell us what animations you like? Refer to examples or websites and provide links
  5. How long does the animation need to be? (an estimate is fine)
  6. Is there any specific text/script you require?
  7. Tell us about the sequence to follow
  8. What size do you need for the animation?
  9. Would you like the logo to be embedded?