1. Describe what you're looking for?
  2. Specify the type of brochure?
    1. Half-Fold (4 sides)
    2. Gate-Fold (3 sides)
  3. Specify the size for the design?
    1. A4
    2. A5
    3. US Letter
    4. Legal
  4. Specify the size of bleed (if you know it)
  5. Text copy (headline, call-to-action, contact information, etc.)
    (Pro Tip: Be sure to specify the page number for each set of content. If easier, share a Google Doc with your designer)

If you have no brand guidelines specified, please also include

  1. Tell us about the style you like:
    1. Traditional or Modern
    2. Abstract or Literal
    3. Playful or Mature
    4. Feminine or Masculine
  2. Tell us about your preferences for colours and fonts
  3. Tell us what we should avoid
  4. Describe your industry and target audience
  5. Include any references for brochures you like
    (Pro Tip: You can take a look at Behance or Dribbble for inspiration, too)